"Nobody else thought to do that," he says. Even now, he tells Time, he is proud of the way he captured beetles, looking under rocks to find them sleeping. The more they have, the better they feel." Thus the first and central rule of Pokémon: accumulate.Īs a boy, Tajiri accumulated insects, especially beetles. "They know the difference between the real and virtual worlds, but they would rather be in a virtual world," says Etienne Barral, a French journalist who spent years studying otaku. Tajiri is the kind of person the Japanese call otaku, those who shut themselves in with video games or comic books or some other kind of ultraspecialization, away from the rest of society. His eyes are bloodshot dark circles ripple beneath them. His hands and lips tremble as he talks in a soft, shy voice. Now 34, Tajiri is an unimposing man, his face composed of sharp angles.
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These are external links not endorsed by TIME Asia and will open in a new windowĪll about the first feature-length Pokémon movie to hit the U.S.Īn anti-Pokémon advocate shares his views of doom and gloomĬNN's Rick Lockridge reports on the video game turned cultural phenomenon known as Pokémon.Ĭhild psychiatrist, John Lochridge claims Pokémon brainwashes kids TIME speaks with Pokémon's creator Satoshi Tajiri Online Exclusive: The Ultimate Game Freak First Look: A sneak preview of the new characters Strategy: A teenager explains the appeal
Psychology: Should Children Play with Monsters? Their creator thinks of them as inner monsters, but the Pokémon have gone far beyond his mind to sweep Japan-and now the rest of the world As the late, controversial child psychologist Bruno Bettelheim wrote, "The monster a child knows best and is most concerned with the monster he feels or fears himself to be." His monsters are a child's predilections. But it is Tajiri's obsessions, more dysfunctional than Disneyesque, that are at the core of the Pokémon phenomenon. No one expected him to go very far, even when he came up with the game after six trying years. His father tried to get him a job as an electrical-utility repairman. In a nation of ultraconformists, he was a misfit who didn't even dream of college.
There, Ash is called Satoshi and Satoshi was made in the image of his creator, Satoshi Tajiri, a young outcast who, as a boy living in a suburb of Tokyo, collected insects and other tiny creatures of field, pond and forest. Subscribe to TIME! Get up to 3 MONTHS FREE! Prime Minister Yoshiro Mori clings to power as dissidents in his party finally decide not to back a no-confidence motionĪfter Florida's controversial ballot recount, Bush holds a 537-vote lead in the state, which could give him the election The American Express black card is the ultimate status symbol ASIANOW - TIME Asia | Cover: Poké Mania - | 11/22/99
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